New ask Hacker News story: Ask HN: How to attract perm Snr Engs when the contract market is so lucrative?

Ask HN: How to attract perm Snr Engs when the contract market is so lucrative?
16 by _0o6v | 14 comments on Hacker News.
As above - what strategies have people got for attracting senior engineers to join a company full-time, when it's pretty much impossible to match day rates pro-rata in the contract market for anyone other than the FAANG's?