New ask Hacker News story: How does someone with a CS degree get a non-coding tech job?

How does someone with a CS degree get a non-coding tech job?
4 by greeniron | 2 comments on Hacker News.
Motivated by the other post I read here, I noticed that there were a lot of people who have anecdotes on their colleagues or managers etc who are apparently completely removed from coding in their careers and yet manage to find themselves in technical leadership positions such as lead architect, etc. i'm someone with a business degree, as well as a computer science degree. i've tried, and do not enjoy, coding. i don't mind it when doing assignments for school, it's fun because it's very guided and structured. when i tried doing it as a job, i hated every minute of it. somehow managed to find myself a job as a technical project manager where i was paid more but did no coding at all, and i like it. however, i'm finding that my career prospects at this time seem to have stagnated. i'm very keen to move up to either product management, or some kind of technical leadership role like lead architect, where i get to make some serious decisions. most importantly, i believe these positions pay the best and would allow me to extract the most value out of my two degrees. how should i try to find these kinds of jobs? how should i market myself? i know that these job postings often ask for actual coding experience, but that's precisely what i'm asking here: how come so many people seem to get there without it, and how can i do it too?